How to get your company into ChatGPT, Gemini and Perplexity answers
By [AUTHOR_NAME]7 min read
How AI engines choose their sources
These engines search the web or rely on what they learned from it, then summarise. They tend to quote pages that answer directly and clearly, trust entities whose facts match across multiple sources, and lean heavily on comparison lists and directories.
What to do on your site
- A 40–60 word answer at the top of every page.
- Subheadings phrased as the questions people really ask.
- Comparison tables, step lists and short definitions.
- Structured data: organisation, services, FAQs, articles.
- An llms.txt file and clean text versions of pages.
- A “key facts” block with founding year, HQ and services.
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Get a quote in two minutesWhat to do off your site
- Listings on relevant directories and review platforms
- Requests to be added to “best companies…” lists in your field
- Real Google Maps reviews
- Identical data on LinkedIn, directories and social profiles
- Video content with transcripts on YouTube
How to measure results
Keep a fixed list of 20 questions your customers ask, run them monthly in the main engines, and record: were you mentioned, in what position, and which sources were cited? The cited sources tell you where you need to appear.
Frequently asked questions
Can you pay to appear in ChatGPT answers?
There’s no reliable way to pay for organic answer placement; the path is clear content and verifiable reputation.
What is llms.txt?
A text file at the site root summarising the company and linking its key pages in a format easy for AI models to read.