What is the difference between UI and UX?
UX is the logic of the experience: which steps, in what order, and what the user needs at each moment. UI is the form: colour, type, buttons and spacing that make that logic clear and beautiful.
A beautiful app with a confusing flow gets deleted in two days; a logical business system with a cluttered interface produces daily data-entry errors. That’s why we work on both together: journey maps and wireframes first, then visual design.
Why does Arabic design need special expertise?
Because right-to-left changes everything: element order, icon and arrow direction, suitable typefaces, and how mixed numbers and dates are displayed.
- Choosing Arabic typefaces that stay legible on small screens, in multiple weights.
- Mirroring directional icons only — never logos or fixed symbols.
- Handling mixed text (Arabic + English + numbers) without breaking.
- Arabic text length and its effect on buttons and tables.
Want the cost and timeline for your specific project?
Get a quote in two minutesWhat are the stages of our design process?
Research and discovery, then structure and user flows, then interactive prototypes and testing, then final visual design, a design system and developer handoff.
- User interviews and a review of competitors and the current product.
- Information architecture and flows for core tasks.
- Low-fidelity wireframes to agree on logic.
- An interactive Figma prototype tested on a real phone.
- Testing with real users and revisions before development.
- A design system: colours, type, components and every component state.
Can you redesign an existing app or system?
Yes. We start with a UX audit to find where people struggle, then redesign the highest-impact screens first.