Why apps get rejected by the App Store and Google Play: 9 common reasons

The nine reasons

• Crashes or blank screens during review.
• No reviewer test account.
• Missing privacy policy or broken link.
• Permissions requested without an explanation message.
• Thin content or an app that just shows a website.
• Description or screenshots that don’t match the app.
• Broken links or buttons.
• Breaking in-app payment rules for digital content.
• No way to delete an account when sign-up exists.

How to handle a rejection

Read the rejection carefully — it usually cites the violated guideline. Fix it, reply to the reviewer with a short explanation of what changed, and resubmit. A clear, polite reply speeds up the next review.