# Arabic CRM for customer and sales management

> A CRM (customer relationship management) system gathers everything you know about your customers in one place: contact details, conversations, quotes, orders and upcoming follow-ups. It keeps sales teams from losing leads and gives management a clear view of expected revenue. At Al-Arjan we build Arabic CRMs connected to WhatsApp and designed around how selling works in Iraq.

Source: https://www.al-arjan.com/en/services/crm · العربية: https://www.al-arjan.com/ar/services/crm.md

## Why does your company need a CRM?

**Because customer knowledge today is scattered across reps’ phones, WhatsApp chats and personal notebooks — and when an employee leaves, their relationships leave too.**

Most managers know how many invoices went out, but not how many prospects got in touch and were never followed up, or which rep closes more deals and why. A CRM turns sales from individual effort into a process you can measure and improve.

- No lost leads: every enquiry is logged and assigned with a follow-up date.
- A complete customer history that stays with the company when staff change.
- Next month’s sales forecast based on real deal stages.
- Performance per rep and per lead source (ads, exhibitions, referrals).

## What makes a CRM designed for the Iraqi market different?

**WhatsApp is the primary sales channel, field reps are central to the process, and credit sales and collections need close tracking. A generic global CRM covers these poorly.**

- WhatsApp Business integration: chats saved to the customer record, replies from the system.
- A mobile app for field reps: visits, locations, orders and collections.
- Debt and collection tracking in dinar and dollar.
- A fully Arabic interface and Arabic management reports.
- Integration with accounting or ERP to avoid double entry.

## What are the stages of building your CRM?

**We map your current customer journey, define your own sales stages, build and connect the system to your channels, then migrate your customer data and train your team.**

We don’t impose a canned pipeline. A company selling medical equipment to hospitals goes through tenders and long approvals, while a car showroom closes in one or two visits. The system is built on your stages and measures the time between them so you see where deals stall.

## Features

- **Visual pipeline**: Drag-and-drop deal stages with expected values.
- **WhatsApp inside**: Chats linked to the customer record and follow-up tasks.
- **Field rep app**: Location-stamped visits, orders and collections from the field.
- **Automated follow-ups**: Reminders and automatic messages by customer stage.
- **Performance reports**: Conversion rates per rep and per source.
- **After-sales service**: Support tickets, complaints and warranties linked to the customer.

## Technology

Next.js, Node.js, PostgreSQL, WhatsApp Business API, Flutter, Redis

## Frequently asked questions

### Can the CRM connect to WhatsApp?

Yes, via the official WhatsApp Business API, so chats are saved to the customer record and messages can be sent from the system.

### Is a CRM suitable for small businesses?

Yes. You can start with a simple version for leads and follow-ups and expand as the team grows.

### Can it connect to our current accounting system?

In most cases yes, depending on your current system’s data-exchange capabilities. We assess this during analysis.

### How long does a CRM take to build?

A practical first version usually takes 6 to 12 weeks, depending on integrations and the field app.

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Contact Al-Arjan: +964 773 545 2792 (phone & WhatsApp, 24/7) — [Request a quote](https://www.al-arjan.com/en/quote)