# CRM for real-estate firms in Iraq: leads, viewings and WhatsApp

> A real-estate CRM records leads, links each client to the properties they care about, reminds you of viewings, and follows the conversation on WhatsApp. At Al-Arjan a CRM starts from $1,500, over 4 to 8 weeks, as on the pricing page. Managing the properties themselves — units, contracts and maintenance — belongs on the real-estate software page; this article is only about client follow-up.

Source: https://www.al-arjan.com/en/blog/real-estate-crm-iraq · العربية: https://www.al-arjan.com/ar/blog/real-estate-crm-iraq.md

Author: Al-Arjan — Published 2026-11-10

## Lead sources: ads, WhatsApp and calls

A real-estate office receives clients from an ad, a WhatsApp message, a call, or a walk-in. If the source is not stored in one record, you cannot tell which channel produces a real viewing. A CRM keeps the name, phone number, source, first-contact date and the person responsible for follow-up. The general definition is in [what a CRM is](https://www.al-arjan.com/en/blog/what-is-crm), and daily follow-up is in [CRM follow-up](https://www.al-arjan.com/en/blog/crm-follow-up).

## Linking a client to a property and reminding the viewing

The practical difference from a generic CRM is the link: this client wants a two-bedroom apartment in Al-Mansour within a stated budget, and has already been shown two properties. The record keeps that relationship so the same property is not shown twice and the request is not forgotten. A viewing reminder — date, time, location and who will attend — stops the appointment being lost between the office, the client and the owner.

This article does not repeat property-portfolio or contract management; that sits on the solution page. The purchase path is [CRM services](https://www.al-arjan.com/en/services/crm) after a written proposal.

### Client follow-up versus property management
| Item | Real-estate CRM (this article) | The property-management page |
|---|---|---|
| Focus | The lead and the follow-up | The unit, the contract and maintenance |
| The link | Client ↔ properties already shown | Property ↔ contracts and owners |
| Reminders | The viewing appointment | Rent or maintenance due dates |
| WhatsApp | Client follow-up and offers | Per the solution-page scope |
| Published starting price | CRM from $1,500, 4 to 8 weeks | Scoped if no separate figure is published |

## Commissions and reports

Commission is tied to the deal and to the person who closed it, after a viewing becomes an agreement. The useful report here is new leads by source, number of viewings, and number of closed deals — not an unsourced marketing figure. Commission rules are written into the scope because they differ from one office to another.

To ask about a CRM for a real-estate firm: [WhatsApp us about a real-estate CRM](https://wa.me/9647735452792?text=Hello%20Al-Arjan%2C%20I%20would%20like%20to%20ask%20about%20a%20CRM%20for%20a%20real-estate%20firm.).

## Frequently asked questions

### What does a real-estate CRM do?

It records leads, links each client to the properties they have been shown, reminds you of viewings, and follows communication on WhatsApp.

### Is this the same as property-management software?

No. This article is about client follow-up; the solution page is about units and contracts.

### What does Al-Arjan CRM start at?

From $1,500, over 4 to 8 weeks, as on the pricing page.

### Can a viewing be tied to WhatsApp?

Reminders and follow-up can run on WhatsApp within scope, once the appointment is stored in the record.

### How are commissions tracked?

They are tied to the deal and to the person who closed it, according to the office’s written rule in the project scope.

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