# Why sales slip away: a step-by-step lead follow-up system

> Most sales are lost because an enquiry isn’t logged or isn’t followed up in time. The fix is a simple system: every enquiry from any channel is logged, assigned to a named person, moves through clear sales stages each with a follow-up date, and a weekly report shows conversion by source and rep.

Source: https://www.al-arjan.com/en/blog/crm-follow-up · العربية: https://www.al-arjan.com/ar/blog/crm-follow-up.md

Author: [AUTHOR_NAME] — 2026-09-26

## The system in five rules

- No enquiry outside the system: phone, WhatsApp, exhibitions, referrals.
- One owner per lead.
- Your own sales stages (enquiry, quote, negotiation, closed).
- No lead without a “next step” and a date.
- A weekly review of stalled deals.

## What the reports reveal

After two months you’ll know which source brings buyers, which rep closes most, and at which stage deals stall. That alone changes where you spend ad budget and how you train the team.

## Frequently asked questions

### Is Excel enough for lead tracking?

For one or two people, perhaps; larger teams need reminders, permissions and history Excel doesn’t provide.

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